WAYNE, NJ – The following press release is from PINK Breast Cancer, a division of ImageCare Radiology, which has a location in Wayne.
PINK Breast Center Launches ‘All Else Can Wait’ Campaign With Rolling Billboards And Street Crews In North Jersey Towns To Raise Awareness About Breast Cancer Screening For Women Over 40
“Breast cancer doesn’t wait, everything else can.” This is the message and sense of urgency behind the Pink Breast Center’s current awareness campaign. PINK Breast Center, a division of ImageCare Radiology, reminds women over 40 of the importance of an annual mammogram in October, which is Breast Cancer Awareness Month.
ImageCare at Wayne, located at 601 Hamburg Turnpike, is one of 15 North Jersey locations. The awareness campaign kicks off in the heart of Paterson with rolling billboards set up in front of the Municipal Building on September 29 at 9 a.m. On that day and in the weeks to come, these billboards will travel to other communities, accompanied by a team of women who wear pink #EverythingElseCanWait t-shirts and engage communities with information and important literature.
Andreia Santos-Lima, CEO of ImageCare Radiology, hopes the campaign will remind women of the importance of preventive care.
“Our campaign reminds women that their health cannot wait,” she said. “Having your annual mammogram is one of the best things you can do to catch potential conditions early. If you catch things early, you have a lot more security in terms of planning and finding the optimal treatment. Tailored to your specific needs Getting biopsies at the right time and then being able to coordinate the steps needed to get back on track is key.
The American Cancer Society estimates that 287,850 new cases of invasive breast cancer will be diagnosed in women in 2022. About 43,250 women will die from the disease. Early detection is the key to treating breast cancer. Very early breast cancers have a 97 to 100 percent chance of being cured, according to the American Cancer Society.
With its AI-powered 3D mammography technology, PINK Breast Center gives every woman her best chance at an early and accurate diagnosis. The Siemens 3D Revelation unit allows radiologists to have a 360 degree view of the breast and catch cancers at a higher rate than other units.
Katy Lynch, Lead Mammo Technologist at PINK Breast Center, said, “We are proud to provide in-depth breast health testing to our community. I was so excited to be one of the first to use Siemens 3D Mammo Revelation and to be part of an initiative that is
saving lives through early detection. We truly believe in treating our patients like family from the moment they walk through the door and providing them with the best possible care.
Santos-Lima noted that “Our state-of-the-art team and equipment sets us apart.” She also emphasized the importance of community outreach with the PINK Breast Center’s current outreach campaign, especially in underserved communities. “Health care is the community approach. Given our insurance landscape and the fact that not everyone is insured, it’s important to get the word out about what it means to have a mammogram, what it means to have preventative care, and what it means to have a early detection.
For more information on PINK Breast Centers, visit www.pinkbreastcenters.com.