Home Jersey shirt This week’s most interesting sports business stories

This week’s most interesting sports business stories


In this week’s SportsMoney Playbook: The Future of Underground Gaming, Steve Cohen joins the NFT craze and Sportradar’s new billionaire. More: How this G League coach plans to close the gap with the NBA.

Sports affairs

Although Sports radarshares fell on its first day of trading on Nasdaq, the data company’s IPO gave way to a new billionaire as founder and CEO Carsten Koerl. At, the Swiss running shoe company, also made its debut in public markets; its CEO and co-founder tells us about its rapid growth.

Food owner Steve cohen joins the NFT craze, leading a $ 50 million investment round in a crypto-focused brand licensing company that recently struck a deal with the Pac-12. He is also not the only one entering the blockchain space, with a Nascar track owner launching an NFT marketplace and the Drone Racing League partnership with a blockchain platform on ticketing and collectibles.

As other brands crumble under the weight of the pandemic, Michelob Ultra accelerated its growth. His increased investment in sport played a big role.


Football offered the country’s men’s and women’s national teams identical contracts. But if that means an overall reduction in player income, it’s a step in the wrong direction, Alex morgan tell us.

It’s obvious why get a logo on a premier league jersey for game shows around the world is so attractive to brands. But why become a sponsor of a team’s jerseys for closed-door training? An executive at the food delivery service Getir, a Tottenham Hotspur partner, explains.

Car race

With Nascar Looking to the future, its head of corporate technology has launched a platform to help align the sport with potential partners. “I bring something unique to Nascar,” she tells us.

As IndyCar prepares to unveil its next-gen engines for the 2023 season, series chairman jay frye discusses progress and how negotiations are going with potential engine manufacturers Mazda and Ferrari. SJ Luedtke, the mastermind behind the series’ marketing, also gives his take on IndyCar’s growth and his own journey since inception. Michel Andrettiporridge.

University sport

Football is the dominant sport in the market in name, image and likeness to the NCAA Division I level, but Division II is another story, with female athletes in the lead. Meanwhile, unique NIL agreements continue to emerge, including WWE sign an Olympic gold medalist wrestler and LSU gymnast and sensation on social networks Olivia dunne partnership with a sportswear brand.

The University of South Floridathe football team may have been excluded from the Large 12The recent wave of expansion of, but its multi-million dollar investment in its sports facilities and strong playing on the field set the program in place for a move.


The International Cricket Council is invited to take a position on Afghanistan as concern grows that sport’s candidacy to join the Olympic program could be jeopardized if the Taliban ban women’s cricket in the country.

Featured story

Why local bookies have an advantage this NFL season

Legal sports betting is now available in 26 states and Washington, DC, and Americans are gambling more than ever. But local bookmakers can still offer bettors things that DraftKings and FanDuel can’t, like playing on credit. “Underground gambling, even when gambling is legal in all 50 states, will never go away,” one sports betting official tells us. Learn more about why illegal sports gambling is here to stay..

Hot readings

After further examination

Stephen and Ayesha Curry unveiled their latest charity effort, a bus that will distribute food and books to underserved Oakland children and cost around $ 350,000 to renovate. The Warriors star point guard became the 11th highest-paid athlete on the planet this year. Forbes list, with a profit of $ 74.5 million over 12 months. See how it compared to the rest of the sports world.

The last word

“It takes a village, you know? ” – Jarell Christian

As the new coach of the Maine Celtics, Boston’s G League affiliate, Jarell Chrisitan has a clear vision for his agenda: to make the transition to the NBA as smooth as possible. And he knows it all starts with great relationships. Learn more about how Christian plans to bridge the gap between his Celtics and their NBA counterpart.

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