French esports organization Team Vitality, alongside longtime partner Adidas, have officially unveiled their new V1tal1ty Pro kit.
“As we reach a five-year milestone with Adidas, we couldn’t be prouder to launch the V1tal1ty Pro Jersey which is a symbol of the initiative and creative partnership we have forged together,” said Nicolas Maurer, CEO of Vitality. “As pioneers in the industry and a leader in European esports, the term ‘first’ means a lot to us. This jersey is not just an item of clothing but a representation of who we are and what we want to become. J can’t wait to see our fans in the Pro Jersey at an esports event very soon.
The new V1tal1ty Pro jersey was designed to embody Vitality’s player accolades, as well as “the organization’s commitment to becoming a number one esports team.”
To promote the release of the V1tal1ty Pro Jersey, Vitality launched the “Born to be first” campaign featuring Luka “Perkz” Perkoviç and Mathieu “ZywOo” Herbaut. The series will highlight players’ journeys to becoming one of the best in their respective esports by remembering their biggest challenges and how they ultimately overcame them.
The V1tal1ty Pro Jersey features a yellow, black and white color scheme with stripes to the front, collar and sleeves. The sleek new design also features Adidas’ signature stripes to the shoulder with two in Adidas’ original white logo and one in Vitality’s yellow. The arms even feature a new look to embody the evolution of Vitality over the years.
Founded in 2013 by Nicolas Maurer and Fabien Devide, Vitality is headquartered in Paris, France. The organization has since expanded beyond those French roots to welcome athletes and coaches from 16 different nationalities, demonstrating a diverse commitment to becoming a premier esports organization.
The V1tal1ty Pro jersey is available for purchase in the Vitality store and is currently priced at 79.99 euros and 94.99 euros for jersey customization.
The first 100 orders of the V1tal1ty Pro jersey will receive the limited edition “1” version of the new jersey which will feature an embroidered “1” on the back. But if you miss being one of the first 100 to order the jersey, you’ll also have the chance to get the exclusive drop through giveaways and contests. These opportunities will arise on Vitality’s social media during the week.