RANGERS will not display their main sponsor logo on the front of their shirts when players take to the pitch against Dundee tonight.
The Ibrox club is sponsored by online casino Red32, but as part of Safer Gambling Week they will be removing the gambling company from their shirt.
32Red is part of the Kindred group, whose Zero% Mission campaign is geared towards the goal of zero percent of its revenue generated from harmful gambling by the end of 2023 (Kindred is also the parent company of Unibet, l other shirt sponsor of the Ibrox club).
So instead of displaying 32Red on the front of their shirts for tonight’s Premier Sports Cup quarter-final, Rangers players will wear a Zero% Mission branded top.
Rangers say the additional branding to promote the campaign will also be visible on the club’s website and social media channels, as well as LED advertising and stadium screens.
Ibrox Commercial and Marketing Director James Bisgrove said: “Rangers will continue to work closely with Kindred Group and provide strong partnership support to implement its safer play initiatives and strategy. wider.
“Replacing 32Red, the Rangers first team will wear the ‘Zero% Mission’ logo on the home kit for this week’s Premier Sports Cup quarter-final.
“The first team will also be promoting ‘Team Talk’ – a mental health initiative run in conjunction with the Rangers Charity Foundation, during the upcoming UEFA Champions League game against Napoli.”
Kindred Group UK Managing Director Neil Banbury added: “We are committed to implementing a new type of sponsorship model with the clubs and communities we support.
“As we enter Safer Gambling Week, it’s a good time to reflect on the continued progress we’ve made in protecting customers, as well as the improvements we continue to make through advancements in our technology. and our processes.
“We are on the right track and still have a long way to go, but we are convinced that our approach is delivering results.”
Safer Gambling Week, which runs from October 17-23, is a cross-industry initiative to promote healthier gambling and raise awareness of betting safeguards and best practices.
Meanwhile, Alex Lowry gave Rangers a boost as he returned to action for the first time since the horror tackle that left him in need of crutches.
The 19-year-old played 45 minutes for the Gers B side against East Stirlingshire last night.
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