Home Jersey shirt Martine Rose’s new Nike collaboration celebrates long-forgotten English footballers

Martine Rose’s new Nike collaboration celebrates long-forgotten English footballers

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British fashion designer Martine Rose collaborated with Nike to create a genderless soccer jersey in a nod to the “Lost Lioness”, the team that played in the 1971 Women’s World Cup.

Named after the group that traveled to Mexico to participate in the tournament shortly after the Football Association lifted a 50-year ban on women’s football, the ‘Lost Lioness’ are reinventing the English jersey to reflect that the sport should be “all inclusive”.

The reversible oversized shirt has a double patch and aims to tell two different stories. The “England” side features the logo shared by the men’s and women’s national football teams and a handwritten note from Martine Rose.

The “Martine Rose” side replaces the traditional logo with the Lost Lioness patch from 1971, which features three lions inside a Tudor rose. The initials of the creator are written below.

The ‘Martine Rose’ side

(Nike)

Rose, who is of Jamaican-British descent, described “family and community” as central to her brand, with London’s “melting pot cultures” often inspiring her work.

“The future of football cannot be decided on the pitch. It will be done by amazing people who wear their shirts on the terraces, at home or in the park where football is open to anyone who wants to play, ”she said. Daily women’s clothing.

Along with the release of the jersey, Nike and Rose also created an immersive film that sees artists, athletes and models wearing the garment during an indoor soccer game.

The athletes include the first woman to officiate an English championship game and a footballer who plays for a team made up of people with learning disabilities.

Nike said the jersey aims to illustrate football’s “ability to create the conditions for societal change.”

“He appealed to extraordinary people who wear their jersey on the terraces, at home or in the park: football is open to anyone who wants to play, regardless of gender or body type,” said the brand.

The Lost Lioness football team, made up of 14 women and girls aged 13-21, were found by the BBC in 2019.

By the time of the 1971 Women’s World Cup, the FA’s ban on women’s football had only just been lifted, so the team played mostly in local parks and had little fame.

However, they were praised by the Mexican public, gaining thousands of fans during the tournament.

According to BBC, the team was banned from playing on its return to England by the Women’s Football Association, which were in the process of forming their own official squad at the time.


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