Home Adidas jersey Kanye’s Adidas deal ‘under review’ amid ‘White Lives Matter’ stream

Kanye’s Adidas deal ‘under review’ amid ‘White Lives Matter’ stream


Suspended by a thread.

Kanye West’s already fragile partnership with Adidas is now officially “under review” following the rapper’s latest “White Lives Matter” shirt scandal.

“After repeated efforts to resolve the situation privately, we have made the decision to submit the partnership for review,” the company said in a statement Thursday, according to CNBC.

“We will continue to co-manage the current product during this time.”

West, 45, responded to the statement on Instagram, writing, “F – K ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLEN MY DESIGNS.”

The fashion designer first teamed up with Adidas in 2013 to entrust them with the manufacturing and distribution of his Yeezy brand.

Kanye West’s partnership with Adidas is ‘under review’ amid its ‘White Lives Matter’ scandal.

Jonathan Leibson

Announcement of the new adidas + KANYE WEST partnership

Kanye West’s partnership with Adidas is ‘under review’ amid its ‘White Lives Matter’ scandal.

Jonathan Leibson


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The deal was supposed to last until 2026, but West began venting his frustrations with the company last August.

He alleged in an Instagram direct message to Complex magazine that Adidas “picked colors and named them”, “hired people who worked for [him],” “has stolen [his] colors [and] styles” and hired a general manager without his consent.

The “All of the Lights” rapper also claimed the company delayed production on its Yeezy Gap partnership with Balenciaga.

Adidas did not respond to West’s allegations at the time.

A photo of Kanye West.
West claims Adidas “stole” his designs.
Pichichipixx / SplashNews.com

However, it looks like the company has been forced to address the issues it has with the “Gold Digger” rapper as his future in fashion hangs by a thread.

West has been publicly criticized by many – including Vogue editor-in-chief Gabriella Karefa-Johnson and model Gigi Hadid – for wearing a “White Lives Matter” shirt at her fashion show on Monday.

The clothes were seen as a mockery of Black Lives Matter, a movement meant to highlight discrimination, racism and police brutality against black people.

Kanye West and Candace Owens in
West, seen here with Candace Owens, wore a ‘White Lives Matter’ shirt during her Yeezy fashion show.
Twitter/Candice Owens

West doubled down despite the backlash, however, writing on his Instagram Stories on Tuesday, “Everyone knows Black Lives Matter was a scam now it’s over, you’re welcome.”

Adidas wouldn’t be the first fashion company to cut ties with the “All Falls Down” rapper, however. Gap confirmed in September that they parted ways with West because their “vision” was “not aligned”.