Home Adidas jersey Kanye West talks Gap, Adidas, Kim Kardashian, Virgil and Wellness on new Alo Yoga podcast – WWD

Kanye West talks Gap, Adidas, Kim Kardashian, Virgil and Wellness on new Alo Yoga podcast – WWD

0

Kanye West took a moment to pay attention to Alo Yoga’s new podcast last Thursday – the same day he ended his contract with Gap Inc.

Never shy away from controversial topics, the entertainer, who goes by Ye, opened up about his troubled relationship with the retailer during the inaugural episode of Alo Yoga’s new podcast “Alo Mind Full.”

“The whole reason I went to Gap was [because] at every stage of my career, you know, there was something about my career that felt like the whole prize was there, or I can only get that,” West told Alo Yoga co-founder and co-CEO . Officer Danny Harris, alongside podcast host Alyson Wilson. “So I went to Gap and I was like, ‘OK, this is it.’ And they did the real thing. They took the design I did with Balenciaga’s Demna and they made a $19 version of the T-shirt. They did the dream, but just, without Steve. They did the dream without Ye. But they still want to, like, do it with that, kinda, the context and all that….Mark those words from this interview, I’ll run s–t. I’m going to run, aren’t I? You’re no longer the executive who can talk to me, like, I’m that me. I no longer work for you.

“But I sincerely believe that Gap and Adidas are part of a larger plan to marginalize American business and American industry, which is the opposite of what Danny [Harris] done,” West continued. “I’m a bit of a Robin Hood in a way. Yeah, people can go and say that, like, a multi-billionaire spent $4 million on Balenciaga in one year. But did I bring the drawings down to earth? As much as I could. Because Gap didn’t bring it to $20 like I wanted, because they were still trying to protect the classicism of the Balenciaga idea and the Gap idea. Or the idea of ​​the Gap and Ye collaboration and the Balenciaga collaboration. My thought is, I mean, let’s take it and set it free. But, at least bring it to $20.

Earlier in the day, attorneys for West informed Gap that the megastar was backing out of its deal with the company, alleging the retailer had breached its end of the deal to distribute Yeezy products.

But West had more to say than the Gap, including co-parenting ex-wife Kim Kardashian, late fashion designer Virgil Abloh, schools of the future, books (he compared reading to eating Brussels sprouts ), freedom of expression and his thoughts on well-being.

“People are shaming the concept of mental health; it’s the lowest form of discrimination,” West said during the podcast, which was recorded at Alo’s offices in Southern California. “That’s one of my goals: to be the maximum version of who we are. Be in this video game of life; [to] be [the] maximum character of who you are and that is where your ultimate happiness will come from.

Inside the Alo Yoga Miami store with the signature wooden grid wall.

Getty ImagesAlo Yoga

The interview is the first in Alo Yoga’s new wellness podcast series. Representatives for Alo – which stands for “air, land and ocean” – have not confirmed who else is set to appear on the show. But Harris told WWD last December that the addition of a music studio would help the brand and its Los Angeles-based headquarters become “the epicenter of health, wellness and education. of the world”.

“We think influencers, fashion, entertainment, music, wellness education, they all need to merge, so [wellness] things can go mainstream and inspire people to live those better lives,” Harris said at the time.

Alo Yoga’s assortment includes swimwear, like this limited-edition capsule with Frankies Bikinis. Courtesy picture

Fast forward to nearly a year later and Alo Yoga continues to grow its store fleet (with international locations on the horizon), celebrity collaborations, metaverse activations and product launches. Alo recently unveiled its first luxury ready-to-wear brand, dubbed “Aspen Collection”, during New York Fashion Week alongside its debut NFT.

West, meanwhile, is also getting busier, despite the end of his partnership with the Gap. The megastar shared some of her thoughts.

On Kardashian: “Even to this day, I will always give Kim [Kardashian] advice on things that can help. Because it will go to the children. She still has to, you know, basically 80% of the time raise these kids.

Kim Kardashian and Kanye West at the 2016 MTV Video Music Awards.

zz/DP/AAD/STAR MAX/IPx

On expressing emotions and the late Virgil Abloh: “I had a friend that you never saw him sweat until we were at his funeral. And that was Louis Vuitton boss Virgil Abloh. We never saw him sweat until he was at his funeral. to be at his funeral. People lower their expression. And I say, be expressive.

Kanye West, left, with late fashion designer Virgil Abloh.

On American manufacturing: “People in manufacturing, people who work in apparel, say the biggest threat to America is Chinese manufacturing and we don’t have domestic manufacturing. And you see this example here [with Alo]where there is something different.

On freedom of speech and expression: “A logo can express you and take you, you know, far away. Putting graphics on the side of a shirt can say something. These signifiers of who we are and what we have. But I definitely envision a world where we don’t need to have those signifiers. We don’t have to say out loud to the people we voted for – it can be something private.