They may have just six games left of the Serie A season, but Juventus have now chosen the perfect time to release a new fourth kit for 2021-22.
As is often the case with the club’s shirts in recent years, this new offer is likely to divide the opinion of the club’s supporters.
The multicolored geometric design is created in collaboration with Brazilian street artist Eduardo Kobra.
Kobra’s colorful, psychedelic tributes are inspired by folk heroes and cultural icons such as David Bowie and Martin Luther King Jr., and he uses his works to convey uplifting social messages.
Juve’s new shirt – modeled by stars such as Alvaro Morata, Martina Rosucci and Moise Kean – also drips in the Sao Paulo-based artist’s signature style, with the club’s traditional colors replaced by a bold mosaic of blues , white and golden yellow.
When football meets art… Kolours redefined 🤩
— JuventusFC (@juventusfcen) April 15, 2022
According to the manufacturer Adidas, the collaboration “celebrates a more diverse and inclusive world” and “carries a powerful and unified message that helps bring the most authentic side of football to life”.
Kobra said: “What we say and how we do it speaks to who we are. We can’t be our best version if we don’t embrace diversity. Our differences are what make us unique, that’s what makes us unique. is why adidas and Juventus have been such perfect partners to work with on this special project.I hope it resonates with people as much as I enjoyed creating the artwork for it.
Juve have really gone wild with their alternative stripes in recent years, with Kobra’s design adding to a wardrobe that includes some of the weirdest (and loudest) football shirts ever – which were not to everyone’s taste.
I sincerely believe that someone at Adidas hates Juventus. pic.twitter.com/shvfH9sj7Y
— Andrew Allen (@AAlenSport) April 12, 2022
After all, who can forget the day-glo orange acid wash splatter that was the third shirt of 2020-21?
It’s not even the club’s first try at a blue and yellow polygon this season, with Juve’s third kit also making waves when it was released last summer.
And think about it, we are only a few months away from seeing what Juve will wear next season…