Home Jersey shirt Giro d’Italia point jersey dedicated to the “Made in Italy” message

Giro d’Italia point jersey dedicated to the “Made in Italy” message

4
0

Exporting ‘Made in Italy’ to the world has always been one of the goals of the Giro d’Italia. This year, the Maglia Ciclamino (points jersey) will be a partner of the Italian Ministry of Foreign Affairs and the ICE agency and its “be.IT” brand.

The Giro 2022 runs from May 6 to 29 – starting in Budapest and ending in Verona.

This year, the Maglia Ciclamino will seek to promote Italy to the world. The jersey is produced with SITIP garments and designed by Castelli.

Carlo Ferro, President of the ICE agency, said: “The ICE agency is proud to sponsor the Maglia Ciclamino to increase awareness of the production districts, covered by the Giro, which make Made in Italy famous around the world. by combining territory, culture and product .

“For each stage we will talk about two industrial districts between tradition and innovation, agriculture, crafts and industry. The t-shirt will feature the logo of our national brand campaign, be.IT.

“With be.IT and its communication hub ‘MadeinItaly.gov.it’, we promote worldwide – also through major sporting events such as the Giro d’Italia – the identity and excellence of Made in Italy.”

Urbano Cairo, president of RCS Mediagroup, organizer of the Giro d’Italia, said: “The Maglia Ciclamino, a jersey that distinguishes the points classification, is one of the highlights of the Giro d’Italia.

“It is one of the most iconic cycling jerseys, recognized worldwide. Exporting Made in Italy is one of Corsa Rosa’s objectives and we could not have had a more effective partner than ICE – which promotes Italian companies abroad.

“The television images – this year produced directly by us and the media coverage in 200 countries on five continents – will be fundamental for the visibility of all our partners as well as of course for a race that promises to be very open and uncertain until the last day.”

Since 1967, the leader of the points classification has worn the distinctive jersey. In the years 1967, 1968 and 1969 this jersey was red, then it became cyclamen until 2009. From 2010 to 2016 the jersey was still red, so from 2017, on the occasion of the 100th Giro, the cyclamen is revenue.

Two great rivals of the 70s and 80s, Francesco Moser and Giuseppe Saronni, with four Maglia Ciclamino each, top the list for the most victories in the overall points classification. Moser and Saronni are the only riders to have won three consecutive points classifications: Moser in the years 1976-1978 and Saronni in the next three (1979-1981).

The domination of the two ended with another victory for Moser in 1982 and Saronni in 1983; The general classification / points classification was made by Gianni Motta (1966), Eddy Merckx (1968 and 1973), Giuseppe Saronni (1979 and 1983), Gianni Bugno (1990), Tony Rominger (1995), Gilberto Simoni (2003) , Danilo Di Luca (2007), Denis Menchov (2009) and Michèle Scarponi (2011).

www.giroditalia.it