Adidas has agreed to become title sponsor of the Manchester Marathon, the second largest marathon in the UK.
The deal will see the sportswear giant become the title partner of the adidas Manchester Marathon 2023, which takes place on Sunday April 16. The vision of the event is to continue to focus on equal opportunity and the growth of running communities and to assist runners of all levels with a range of training support and expertise.
The event has increasingly become a favorite for runners of all skill levels, ranging from some of the world’s greatest elite runners to amateurs. It’s the second biggest marathon in the UK by far, and one of the five most popular in Europe, with over 24,000 people registered to run in the recent 2022 edition.
CEO of event organizers Human Race Events, Nick Rusling, said: “We are delighted to work alongside the adidas team. It quickly became apparent that we shared the same values and passions. The Manchester Marathon and adidas are standout brands in the world of running and so the partnership is very natural. Working together is a huge step forward in our goal of improving lives through mass participation events for all.
Added Chris Walsh, VP Brand, adidas North Europe, “We are delighted to announce our title sponsorship of the Manchester Marathon. We are passionate about providing access to sport and enabling more people to enjoy running. At adidas we believe that through sport we have the power to change lives and we look forward to celebrating the hard work and dedication of every runner as they face race day in April 2023.”
Tickets for next year’s adidas Manchester Marathon are available from midday on Tuesday 5th April. To celebrate the new partnership, a new registration type will give runners the option to register and receive an adidas Manchester Marathon training t-shirt at a discounted price.